Our land of maple syrup, poutine, snow, and politeness moved up one ranking since last year, with the U.K. dropping from second in 2020 to fifth overall in 2021. Canada comes in right behind Germany, which has claimed the top nation title for 5 years in a row, according to the latest Anholt-Ipsos Nation Brands Index.
The index ranks 60 countries based on a variety of factors. It looks at governance, friendliness, culture, and quality of life, all of which Canada apparently has in spades.
Canada’s Top Marks on Governance, People, and Immigration and Investment
For the past couple of years, Canada has rounded out the top three, landing in third place. NBI* 2021 is the first time that Canada has moved up to second place. First place rankings on the Governance, People, and Immigration and Investment indices, as well as relatively steady rankings on Exports, Tourism and Culture, contributed to Canada’s record ranking in 2021.
*The Anholt-Ipsos Nation Brands Index (NBI), collects over 60,000 interviews online in 20 panel countries with adults aged 18 or over each year. Data are weighted to reflect key demographic characteristics including age and gender. Fieldwork was conducted from July through August.
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